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Digital paid advertising (core for most enterprises)
Search advertising (Google, Amazon, Bing): High-intent customers, suitable for enterprises that want to receive inquiries and orders; stable budget for long-term placement
Social information flow (Meta, TikTok, LinkedIn): Influencer promotion exposure, suitable for new products and young audiences, short-term for traffic boost
Programmatic display / retargeting: Low-cost recall of lost customers, as an auxiliary channel
Influencer / KOL advertising
Medium and small budgets: Vertical small influencers, high性价比； Large brands： Headline influencers for brand exposure.
Traditional offline advertising
Local entities， offline exhibitions， manufacturing： Outdoor large screens， industry periodicals， exhibition booth advertisements； Pure cross-border online enterprises can reduce this part of the budget.
Budget allocation strategy template
Start-up small enterprises (limited budget)： 70% precise search advertising + 30% video influencer promotion， give up high-cost offline advertising
Mature brands with sufficient budget： 40% conversion advertising + 35% brand exposure advertising + 25% influencer / offline advertising